Over these years we must have come across many ads which still holds a place in our mind. Not necessary that we recollect these ads due to the good reasons, some times due to the negative aspects also we remember these ads. Its important for every brand to understand the psyche of the viewers and to analyse all the possible conclusions that they will derive by seeing the ad. The recent ad of Star Sports "Mauka, Mauka" was accepted largely by the Indian audience. Even though the ad shows the desperation of a Pakistani supporter to see their team winning the world cup again or beating India atleast once. But as a viewer what we saw was how their arch rival outperformed them each time and left them blaming their fate and kept them waiting for so many years. During the same period one more ad appeared as TVC from a well known service provider. The earlier ads of Idea such as "Ullubanaowing" & "Walk & Talk" was very popular and were considered as one of the best ad campaigns. But the recent IIN campaign even though having a good thought started getting annoying to the viewers with the even more irritating jingle.
Its being observed that 90% viewers switch the channels as the ads begin. When he has 100 odd channels waiting for his attention its quiet difficult to keep him hooked for even a 10 second. Hence its very important to make ads that's appealing to the viewers it could be with the theme, actors, locations and most important the message. Also ads with light humor element stick to our memory for some time but the message should be clear and soft. That's why we still remember the old Cadbury ad or the Bajaj TVC even after so many years. Liking an ad doesn't offer anything to the brand, it doesn't mean the viewer is a prospective customer but every time he spend by seeing the brand, you are creating an informal relation that at some point of time could be a formal relation.
Its being observed that 90% viewers switch the channels as the ads begin. When he has 100 odd channels waiting for his attention its quiet difficult to keep him hooked for even a 10 second. Hence its very important to make ads that's appealing to the viewers it could be with the theme, actors, locations and most important the message. Also ads with light humor element stick to our memory for some time but the message should be clear and soft. That's why we still remember the old Cadbury ad or the Bajaj TVC even after so many years. Liking an ad doesn't offer anything to the brand, it doesn't mean the viewer is a prospective customer but every time he spend by seeing the brand, you are creating an informal relation that at some point of time could be a formal relation.
