What looks good is already half sold.
Many a times along with good packing & positioning in the shops, brands also convince us and influence our buying decision by roping in popular celebrities, humor and some times by placing kids in the ads. But among all these colorful ingredients we overlook the product, what they offer or what the ad is showing us. When a popular mosquito repellent brand mentioned in its recent ad "if you can count the mosquitos" then you should choose the normal mode and if you can't then the other mode. Another example is when a famous face cream brand ask you to apply the fairness cream daily twice for a white skin. Both these ads are indirectly asking for maximum usage which will lead to additional sales. If we keep the logic aside, these ads or product doesn't offer anything new or different from their competitor. But still these ads helps to create the required initial curiosity and sales push. The main reason is the way they communicate the message. When your favorite celebrity assures you of fairness like him or her you are almost convinced.
Next time when you buy a product just because you liked the ad or expect the result as what they show in it, then better rethink. You may be able to save a good amount of money for tomorrow.
Many a times along with good packing & positioning in the shops, brands also convince us and influence our buying decision by roping in popular celebrities, humor and some times by placing kids in the ads. But among all these colorful ingredients we overlook the product, what they offer or what the ad is showing us. When a popular mosquito repellent brand mentioned in its recent ad "if you can count the mosquitos" then you should choose the normal mode and if you can't then the other mode. Another example is when a famous face cream brand ask you to apply the fairness cream daily twice for a white skin. Both these ads are indirectly asking for maximum usage which will lead to additional sales. If we keep the logic aside, these ads or product doesn't offer anything new or different from their competitor. But still these ads helps to create the required initial curiosity and sales push. The main reason is the way they communicate the message. When your favorite celebrity assures you of fairness like him or her you are almost convinced.
Next time when you buy a product just because you liked the ad or expect the result as what they show in it, then better rethink. You may be able to save a good amount of money for tomorrow.
