New dimensions of marketing emerged with the growth of technology and of its end users. Since 2000, the growth of smartphones played a major role in deciding the way brands started communicating with its customers. Platforms such as google plus, linkedin, facebook, skype, twitter etc helped in the emergence of a new division called as Social Media Marketing. Over these years brands started realising the effective use of these platforms in getting much along with its customers and prospects. Initially Social media was a communication model which started with orkut & myspace and they were used mostly among the friend’s circles. Then, as the size of the group increased and features in the offering by new platforms became dynamic these platforms lost its charm. The new platforms along with them bought the importance of one more aspects i.e. Content Marketing. Valuable & relevant contents were shared with the customers which helped the brands to build brand awareness & thus create brand loyalty in an indirect way. The trend of social media has grown so much so that it is now an eminent part of any marketing plan. With over 2 billion smartphone users in the world social media is the most cost-effective method to connect with your customers and to promote your business. Also, when every individual is accessing more than 1 social app. in their Smartphone the importance of Content marketing or Viral marketing also gains its share.
