Since LPG was introduced to the Indian market in 1991, over these years we have seen lot of Indian brands got wiped out from our domestic market. The main two reasons were substantially low quality and poor pricing. Any improvement currently seen in the domestic brands are majorly to meet the quality offered by foreign brands. In an online forum i recently read about the brands that are no more existing in our domestic market. The numbers were much more than i expected. On the other side, there are brands which are fighting hard and also giving tough competition to foreign players. Few succeeded due to the quality they maintained and others due to the effective pricing they did for sustaining. We must admire the resistance from local brands such as, Micomax, Raymond, Royal Enfield, Cafe coffee day etc to the global players. One such brand is Flipkart, which rose in a stream which was entirely new to us in the beginning of 2000. The e-commerce arena was pretty new to a developing country like ours. But the founders not only survived in the market in lat 7 years but they build a business worth of nearly 10,000 crore. From a mere online book sellers they now challenge the global giants such as amazon in all fields from capital sourcing to meeting the on time delivery cycle. Competition will eventually either make you surrender or will make you lift the standards for better competition. Either way the consumers will get the best and who offer the best will survive.
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