Targeting Competitors Directly

One among the various strategies adopted by the brands to promote themselves in the market is targeting their competitor directly through their ads. This method is normally followed by new entrants and by aiming the main competitor they are challenging the position of the competitor. Automatically through the process they are showcasing them self superior to the existing player and the indirect benefit is getting noticed in the market. Recently the same strategy was applied by Datsun Go in their new ad campaign by targeting the top player Maruti Suzuki. Through out the ad they showed various models of Maruti Suzuki and the ad theme was about moving forward and think something new and big. Also the ad was positioned particularly on the new generation and youngsters. Datsun couldn't have a better ad indeed to come into the limelight and make their brand a topic of discussion in the market. With this ad they are also challenging the years long monopoly enjoying by Maruti in the Indian Market. Its sure that Datsun is aiming the first time car buyers, in that case their real competitors are Hyundai i10 or Ford Figo. We need to wait and see whether Datsun Go will taste success in the Indian market like his sibling Nissan but the campaign surely caught the attention they aimed for.