Growth of Online Marketing

The shift from traditional marketing to online maketing took nearly a decade to flourish. It has grown to such an extend that now there are brands existing solely through online marketing. There are many reasons for the growth of Online marketing, this includes factors such as increase in mobile connectivity, availability of internet across the regions, upcoming of a tech savvy generation, convenience offered by online shopping and a wide variety of options to choose from at a click of a button. The reasons for a seller was different to choose this mode of promotion. The main reasons were the big difference in operational cost compared to outlet based sales, the huge collections they can offer to the clients without even actually holding the stock, ability to track the ROI with the new age analytical softwares and the option to have user based ad targeting. The need and reach of online was to such an extend that many branches of it also emerged over these years. Social media marketing, search engine marketing etc  were among them. All this new age marketing concepts can be together named as digital marketing. Digital marketing brought with itself new ways of targeting the potential customers. The main benefit of digital marketing was it can provide real time data on visitors, puchase, clicks etc were as a traditional mediums will only be able to provide details on exposure of an ad. The growth will not stop here, with every new gadgets entering the human life, more and more marketing models will also emerge because reaching the customer in the most cost effective way is the prime objective of every brand.

How ads check your intelligence

What looks good is already half sold. 

Many a times along with good packing & positioning in the shops, brands also convince us and influence our buying decision by roping in popular celebrities, humor and some times by placing kids in the ads. But among all these colorful ingredients we overlook the product, what they offer or what the ad is showing us. When a popular mosquito repellent brand mentioned in its recent ad "if you can count the mosquitos" then you should choose the normal mode and if you can't then the other mode. Another example is when a famous face cream brand ask you to apply the fairness cream daily twice for a white skin. Both these ads are indirectly asking for maximum usage which will lead to additional sales. If we keep the logic aside, these ads or product doesn't offer anything new or different from their competitor. But still these ads helps to create the required initial curiosity and sales push. The main reason is the way they communicate the message. When your favorite celebrity assures you of fairness like him or her you are almost convinced. 

Next time when you buy a product just because you liked the ad or expect the result as what they show in it, then better rethink. You may be able to save a good amount of money for tomorrow. 

Ads & Brands

Over these years we must have come across many ads which still holds a place in our mind. Not necessary that we recollect these ads due to the good reasons, some times due to the negative aspects also we remember these ads. Its important for every brand to understand the psyche of the viewers and to analyse all the possible conclusions that they will derive by seeing the ad. The recent ad of Star Sports "Mauka, Mauka" was accepted largely by the Indian audience. Even though the ad shows the desperation of a Pakistani supporter to see their team winning the world cup again or beating India atleast once. But as a viewer what we saw was how their arch rival outperformed them each time and left them blaming their fate and kept them waiting for so many years. During the same period one more ad appeared as TVC from a well known service provider. The earlier ads of Idea such as "Ullubanaowing" & "Walk & Talk" was very popular and were considered as one of the best ad campaigns. But the recent IIN campaign even though having a good thought started getting annoying to the viewers with the even more irritating jingle.

Its being observed that 90% viewers switch the channels as the ads begin. When he has 100 odd channels waiting for his attention its quiet difficult to keep him hooked for even a 10 second. Hence its very important to make ads that's appealing to the viewers it could be with the theme, actors, locations and most important the message. Also ads with light humor element stick to our memory for some time but the message should be clear and soft. That's why we still remember the old Cadbury ad or the Bajaj TVC even after so many years. Liking an ad doesn't offer anything to the brand, it doesn't mean the viewer is a prospective customer but every time he spend by seeing the brand, you are creating an informal relation that at some point of time could be a formal relation.