Growth of Online Marketing

The shift from traditional marketing to online maketing took nearly a decade to flourish. It has grown to such an extend that now there are brands existing solely through online marketing. There are many reasons for the growth of Online marketing, this includes factors such as increase in mobile connectivity, availability of internet across the regions, upcoming of a tech savvy generation, convenience offered by online shopping and a wide variety of options to choose from at a click of a button. The reasons for a seller was different to choose this mode of promotion. The main reasons were the big difference in operational cost compared to outlet based sales, the huge collections they can offer to the clients without even actually holding the stock, ability to track the ROI with the new age analytical softwares and the option to have user based ad targeting. The need and reach of online was to such an extend that many branches of it also emerged over these years. Social media marketing, search engine marketing etc  were among them. All this new age marketing concepts can be together named as digital marketing. Digital marketing brought with itself new ways of targeting the potential customers. The main benefit of digital marketing was it can provide real time data on visitors, puchase, clicks etc were as a traditional mediums will only be able to provide details on exposure of an ad. The growth will not stop here, with every new gadgets entering the human life, more and more marketing models will also emerge because reaching the customer in the most cost effective way is the prime objective of every brand.