Even the biggies need to do ads

In a country like India, no matter how big your brand is; you need to keep the consumer remind about yourself. I was curious to see Google and iPhone doing TVC during the on going T20 world cup. Irrespective of whether you are a user or not both these brands are now very much familiar with the audience. Google campaign was with an overlay of cricket showing a family including a kid in the first ad and couple of shoppers in the second situation. The iPhone ad was focusing particularly on a feature called Live photos co-promoted by two well known telecom providers. Both the brands were utilizing the popularity and reach of cricket among all age groups in India. By spending atleast 10 cr for a 10 sec slot during the match, either they are aggressively spending the remaining marketing budget left in this fiscal or they are expecting a drop in the sale which they are trying to restrict through the campaign. 

What ever be the actual scenario, this shows that concentrating only in a particular ad medium is not sufficient if you are aiming for a wide reach and acceptance in a diversified country like India.