An effective sales tool called 0% EMI

Through out the year, major manufactures and consumers wait for the festival season to introduce the promotional schemes & to make the right purchases. Brands kick started this year's marketing initiatives already as the festival seasons began in some south Indian states. Mobiles, Cars, Consumer Durable etc will be eagerly waiting to start their promos in all mediums by the mid of October. Even though the consumers might not be sure whether the purchases are wise & essential, they might still go for this considering the changing taste and various affordable schemes in the market. But the recent ruling from RBI ban the 0% EMI scheme might upto a certain extend effect the expected sales. This was an effective tool used by brands in the last few month for pushing sales. Big brands such as Apple & Samsung was depending on this scheme for the sale of their high end models. With this scheme they made it look the price of Rs. 25000 or Rs. 35000 as affordable to the middle class buyers. In fact with the scheme, the brands play the card of instant sales as most of us carry a card card now a days. The schemes are definitely good if the retailers pass on the benefit of higher sales to the customers but most of the times they charges additional swiping charges above the MRP. 

Lets hope the brands will come with a new marketing tools during this festival season to brighten their sales.