We are always inclined towards shopping, thus we some how look for reasons to buy or replace our existing mobile, TV, Car or any other consumer durable with us. Once again a festival season begins and all major brands are pilled up with their inventories and freebies to influence your thought process and make you walk in to their outlets. This year not like previous years, all major brands are spending extensively on advertisements. Many brands which till now believed in driving sales just through their product quality and customer supports are now started pushing their ads weeks before the festival days. Slashed price, EMI schemes, freebies etc are largely used as sales tools.
One such brand is Sony which always stand out for its product and its quality are forced to come out with a full page ad on TOI along with Mobile store for promoting their mobile phone segment. Many of the recently launched variants are shown with a slashed price. This makes us to think twice how realistic the rates quoted always are when with in weeks of its launch almost 2000 Rs/- were reduced for certain products. Discounts are always attractive for buyers. But the fact is, the rates are hidden some were and are not visible to us and comes in light particularly during festival season or at the time when company want to get rid of the stocks. We could even get a piece of these discounts in an off season if we are able to make a good bargain with the dealer.
The myth that i couldn't broke is how to understand the right price of a product.
The myth that i couldn't broke is how to understand the right price of a product.
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