Brands always try different ad mix to catch the attention of the public. They comes out with mixture of humor, sentiments, relations etc. We will be able to recollect many ads falling under these categories which are local as well as global. One such category is "thoughtful ads" or "serious ads" which for a second will make you think and feel about the scenario or message given in the punch line. This type of ads are different from the other categories as they should have the boldness to project an issue which are known but are less discussed or excepted. It could be either political, may be about competing brand from the same sector, a hot social issue under debate etc. The ad might be able to create a vibe in the society depend on the issue. One such initiative recently done was by "The Hindu". These ads some times will cover the brand in terms of impact and the ultimate viewer will go with the message but not able to recollect the brand. The Hindu came out with some thought provoking messages and flashed it across various mediums. These ads covered political issue, direct attack on competitor, page 3 and went up to addressing the social issues. Even though the ultimate objective was to pass on the message to the viewers that they are serious about the on going issues in the country and will report it with at most sincerity. A good job by Taproot. Some times such an initiative could make a difference in the viewers.
Goddess under attack - The Hindu campaign against social issues
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