From e-commerce to net banking, everything around us is migrating to Online. Everything is just a scroll or click away. Marketing is concentrating more on the comfort and user friendly features of online products & services. Identifying a new market segment or a niche target is much necessary now. One such segment is Women. Over these years many brands tried to knock the emotional quotient with them. Now the established brands makes the move to explore the segment with wise advertisements and right positioning. Latest among the brands are Windows & Google. Windows latest ad on PC with windows 8 are asking women to explore their world and expand them online. Google through its new campaign is starting to spread the importance of being online and the benefits women's could derive from it. By creating a standalone URL and association with well known brands from various sectors, this campaign is surely aiming to reach out to its targets in a big way. It is estimated that in India 40 percent out of 150 million internet users are women and roughly 24 million log in daily. These are big figures and through this campaign google is planning to add another 50 million by 2014.
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