Its IPL time again

Once again the IPL is here. 9 teams, more than 70 matches and crores of rupees ready to flow in terms of advertising. Many major brands are ready with their new campaigns to get launched during IPL. Exams are over, nothing much happening around, this years IPL will have some positive signs around it. India's recent series win against Australia will work as a positive vibe. Godrej for the first time is all set to launch a 9 part corporate campaign with  Aamir Khan as the brand ambassador

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Need to wait and see is whether IPL will be able to gain its lost glory over the years this time.   

Good product is not just Enough

Some times having a good product in the kitty is not just enough to reach the success. A good case is of Micromax mobile. Some of its products are worth considering for a good competitor analysis before buying. Being an Indian company they might even be able to ring the bell of sentiments among the targets. But the real problem lies with the distribution network, after sales services & reach to the target. Today's buyer needs constant reminders, as he is pitched by one or the other brand either online or offline all the time. This is were Mircromax really fails. They still have a good scope if they are able to live up to the week points. 

Hope to see this brand go up and give a good competition to Samsung & Nokia.

Controversial Ad from Ford

Recently some caricature ads representing of Ford Motors flashed online which created controversy for Ford world wide. These ads which seems never came in prints comes with a punch line "leave your women behind". In one such ad, even Italian prime minister Silvio Berlusconi could be seen with a peace sign and having 3 clad women in the trunk. 

After the uproar, Ford apologies for the caricature & made sure to check the matter. 

Sometimes negative publicity helps for a brand push, but here for a brand like Ford more than benefit it could create problem at least in the people's mindset in certain countries for a short period.

E-mail Marketing

Among the cost effective online mediums, e-mailers are widely considered while communicating promos & offers among mass audience. Many a times a good amount of e-mailers published go as wastage which in actual terms are difficult to eliminate. These wastage comes in forms of spam or not getting noticed by the target. Among other factors subject line is one of the major factor. Attractive subject lines will certainly catch the attention of the target and will play a 50% role in achieving the objective of the campaign. While selecting a subject line one need to be selective about the words as it should go as a spam as well.

It is always a challenge for the marketing guy to select such a subject line while framing a campaign.

Hot & Favorite

With just a quick hundred added to his kitty, shikhar dhawan is hot in the market. Brand such as Nike is already behind him for the next assignment. Along with playing for the country, the game has become a medium to make some quick bucks. Play some good domestic cricket, get in to the national team, get in to the lime light & start earning. Your demand is directly proportionate to your position in the team. 

Hope he plays well for the country & earns good as well.

In the World of Competition

Competition is the word which every one has to face to one point or the other. It spreads from individual, corporate, countries, sports & in achieving basic amenities of life. Two corporate gaints are fighting to eat in to each others market share. One was enjoying the position of leader for a quite some time and in today's world you can't be a market leader for a long time until unless you adapt with the fast changing preferences. Samsung realised this oppurtunity and came out with version which were loaded with features and low at price range. Apple did the best to bring low end models to beat the competition but the main difference was the variations in model that Samsung introduced. They made it common to hold a smart phone among youth, which apple positioned as an elite earlier.  

Below the line fact is, Samsung is emerging as a big threat for Apple in all markets whether its smart phone, tablet or smart watch.  

Vodafone Crazy Feet:

Vodafone Crazy feet campaign to promote Unlimited mobile internet. The easiest way to reach to the maximum at a minimal cost is going viral. Vodafone touching the right code with this campaign. A good initiative from O&M.

Devotion now Online

It is good to see that everything around us is slowly migrating to Online platforms. When banking to booking has already moved Online, it is the time of devotion to accept the trend. Now you can view the temple timings, pooja schedule, book poojas, even you could see the Utsav and possession with live streaming.

Online Ads

Online ads are all about reaching to the mass audience in a cost efficient manner. As the reach is among the mass more than the targets wastage is bound to happen. In a country like India, online is still in the growth stage. It will depend on the line of business whether online is a right tool of promotion for every marketer.  

Best Bus Stop Ever

A good brand building initiative. More than to the experiencing person, the activity will help for a word of mouth publicity to the brand.

Marketing Buzz

Marketing Buzz is all about sharing thought & views from the world of marketing, advertising & campaigns. This blog will publish various news, campaigns and happenings from the ever active world of Marketing & Advertising.