E-mail Marketing

Among the cost effective online mediums, e-mailers are widely considered while communicating promos & offers among mass audience. Many a times a good amount of e-mailers published go as wastage which in actual terms are difficult to eliminate. These wastage comes in forms of spam or not getting noticed by the target. Among other factors subject line is one of the major factor. Attractive subject lines will certainly catch the attention of the target and will play a 50% role in achieving the objective of the campaign. While selecting a subject line one need to be selective about the words as it should go as a spam as well.

It is always a challenge for the marketing guy to select such a subject line while framing a campaign.