Some times having a good product in the kitty is not just enough to reach the success. A good case is of Micromax mobile. Some of its products are worth considering for a good competitor analysis before buying. Being an Indian company they might even be able to ring the bell of sentiments among the targets. But the real problem lies with the distribution network, after sales services & reach to the target. Today's buyer needs constant reminders, as he is pitched by one or the other brand either online or offline all the time. This is were Mircromax really fails. They still have a good scope if they are able to live up to the week points.
Hope to see this brand go up and give a good competition to Samsung & Nokia.
Hope to see this brand go up and give a good competition to Samsung & Nokia.
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