Recently some caricature ads representing of Ford Motors flashed online which created controversy for Ford world wide. These ads which seems never came in prints comes with a punch line "leave your women behind". In one such ad, even Italian prime minister Silvio Berlusconi could be seen with a peace sign and having 3 clad women in the trunk.
After the uproar, Ford apologies for the caricature & made sure to check the matter.
Sometimes negative publicity helps for a brand push, but here for a brand like Ford more than benefit it could create problem at least in the people's mindset in certain countries for a short period.
After the uproar, Ford apologies for the caricature & made sure to check the matter.
Sometimes negative publicity helps for a brand push, but here for a brand like Ford more than benefit it could create problem at least in the people's mindset in certain countries for a short period.
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