The trend called Social Media

Social Media more than a communication platform has become a trend in the market and in every business model. It depend on the business how effectively they use the medium in their benefit. It is going to be certain that every business may not be able to derive same benefit from it. Some could use it for effective communication, building positive sentiments about the brand online, communicating periodic offers & schemes etc. In my opinion the brands that are youth centric will be able to reap the benefit of social media than any other business. As per the recent survey by a well known agency shows that 50% of the users are below age of 25.. In case of facebook, it is quite difficult to understand how of the actual users are active. It is also possible that, many people opened the accounts because everyone around him/her is in Facebook. 

But no doubt, the platform will a cost effective tool for branding across the globe. Every business should have a clear cut idea particularly on how they are going to use this medium in long term for their benefit rather than wasting the time & money just for the sake of being online.