Every Campaign should be a learning

There are certain brands who move ahead of their time and set milestones. There campaigns are never less than a case study and will also works as a booster. To name one is VW. Each campaign of the brand is completely different from the previous one and will stand out due to its standards and efforts put in it by the team. These campaigns some where creates a psychological attachment towards the brand among the customers. Even though you may not be an actual customer of it but still you would love to look for the brand, follow the brand and like the brand back of the mind. 

Each campaign should be a learning for the brand and the marketing team. Thats how you will lift your standards and have a new one after each campaign.