As this years summer extended the duration and the temperature of many cities rising than the normal, the soft drinks brands extended their campaigns by getting associated with IPL and upcoming Champions trophy. Coca cola launched the new campaign "‘Bewajah Khushiyan Lutao, Coca-Cola Pilao’ with new faces from Student of the year movie, Pepsi launching "Oh Yes Abhi" & maaza coming up with "Har mausum Aam" with Imran khan and Parineeti Chopra.
Its all about brand recall for the buyers. More visibility will lead to better recall and act as an impulse during the buying decision. Having such a scattered market and a vast geography, these brands will certainly get their deserved piece of pie.
Its all about brand recall for the buyers. More visibility will lead to better recall and act as an impulse during the buying decision. Having such a scattered market and a vast geography, these brands will certainly get their deserved piece of pie.
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