With the availability of smartphones at a starting price of Rs. 5000/- and Tabs for as low as Rs. 8000/- the base of online users has increased considerably in 2012. The coming years will be dominated by Online marketing. Mobile based facebook users increased by 57% in January '13. These social platforms are going to play a vital role as it will serve as a recommendation platform among the peer groups. Along with this more mobile marketing and self developed apps for the OS will also be important. These will eventually benefit the customers as the competition will be more on the quality of services and satisfaction derived from the provider.
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