Being India always stays only in words. Many of the brands we use from apparels, cars to mobile are mostly korean, or japanese. But this products certainly ask for a chance from us. Introduced in the Indian market in 2000 and with in 10 years of its entry it had 6.24% of the mobile market share in India. Challenging the big players like Samsung & Nokia, Mircromax went on introducting innovative products with affordable prices. Marketing budget of mircromax in 2012-13 was nearly 150 crore. With such a big spend like this, surely they are aiming to be noticed and be in the top preference of prospects. WIth the introduction of Canvas HD series they made it big in the market. The mobile got a good initial response and positive reviews are going viral in online portals. Even during my recent mobile purchase, mircromax came to me as an option but a second thought of service centres took me away from the brand.
If they solve the issues of dedicated customer care centres in major cities, i will surely give a try to this Indian brand.
If they solve the issues of dedicated customer care centres in major cities, i will surely give a try to this Indian brand.
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