Changes are always inevitable in every field. With the changes in situational factors, things around us also changes. Every marketing guy keeps an eye on things that effects our daily life and the various ways to reach out to the prospects by breaking the barriers. Slowly the shift is happening in the Marketing budgets of many company's, to move from conventional medias to more new generation - cost effective medias. Marketing budgets assigned to online medias saw a steady increase in the last 2 years, making an upward trends of almost 50%. A big role played by Android, Apple, Samsung, made the OS and devices familiar with the customers over a span of 2-3 years. Last quarter of 2012 saw an increase in the sale of Tablets. From a luxury it became something which is affordable. This will pave way for an increase in Mobile ads. Ads are now going to reach us in our mobility. Thus from TV, Outdoor & Print, ads will now move to our pockets. Just one touch or scroll away to catch our attention.
No comments:
Post a Comment