Monday 8 April 2013

A car "Made for India"


Since 1997, Honda started operation in India they survived in the Indian market with their petrol models. Their flagship models civic, CRV, city & the new Brio all came with petrol option and had a niche market which was created only with the factor of quality. During these period the competitors came with Diesel variants and raised competition for Honda but they never felt the need for a diesel variant. But now after all these years, Honda is entering into Diesel market with a car termed as "Made for India", Honda Amaze. Dealers already started getting good response from the prospective buyers. But the biggest question is, with the recent diesel price revisions and govt. made it clear to remove the subsidy in diesel by next year, the demand of diesel cars are actually started showing decline. In such a scenario, will Honda be able to make a difference in the market response.

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