The year 2013 is going to witness quite a lot changes brought in by internet in our daily lives. One among the factors will be our shopping experience. The revolution called e-commerce came to the market way back in the beginning of 2000, but it took a decade to show its presence and gain popularity among the population. Last couple of years was certainly beneficial for the e-commerce industry with the entrance of smart phones, 3G, wide publicity by players such as ebay, infibeam, flipkart etc.
As slowly the generation moved forward along with the shopping trendz the shopping experience also changed. Being vibrant is always acceptable for the youth. Thus the frequency and popularity of online shopping increased. The big question started to emerge in the market. Whether the consumers prefer online shopping above the in-shop retail shopping. The answer up to a certain limit is YES. The big reason for this is the price difference offered in both the platforms. To take an example the price of I Phone 5 in retail outlet against the online has a clear difference of Rs. 5000/-. The difference could not only be from margins, but the difference in set up cost also is vital. Every retail set up comes with some added cost of rental, electricity, staff etc. which doesn't comes in an online shop. The convenience not only limits to this, comparison, free home delivery and additional cost which comes along with normal shopping such as, eating out are completely excluded here.
In the coming years the price war will widen with online platforms coming with more attractive offers and consumers choosing to take advantage of it sitting at home.
As slowly the generation moved forward along with the shopping trendz the shopping experience also changed. Being vibrant is always acceptable for the youth. Thus the frequency and popularity of online shopping increased. The big question started to emerge in the market. Whether the consumers prefer online shopping above the in-shop retail shopping. The answer up to a certain limit is YES. The big reason for this is the price difference offered in both the platforms. To take an example the price of I Phone 5 in retail outlet against the online has a clear difference of Rs. 5000/-. The difference could not only be from margins, but the difference in set up cost also is vital. Every retail set up comes with some added cost of rental, electricity, staff etc. which doesn't comes in an online shop. The convenience not only limits to this, comparison, free home delivery and additional cost which comes along with normal shopping such as, eating out are completely excluded here.
In the coming years the price war will widen with online platforms coming with more attractive offers and consumers choosing to take advantage of it sitting at home.
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