Right Place at the Right Time

For a result oriented approach, every marketing activity should be time bound. Being in the right place at the right time could do 50% of the work for the brand. For this, the activities should be well planned, well organised and also well executed. A recent such campaign conducted was during Akshaya Tritiya. Most of the brands in the jewellery sector & financial services used this opportunity to drive new business through fresh purchases or new investments. With over half a lakh stickers circulated at vital locations to induce the thought among the investors to think of fresh investments during Akshaya Tritiya was initiated last weekend. More than deriving business from this activity, the main purpose was to attract or get the lime light with the innovative design and approach. An effort to be among the targets before they finalise the purchase decision.