The coming ages are of youth. Marketers are thus moving their activity concentration towards focusing youth. The recent campaigns of Pepsi co., Sprite, the hit campaign of Airtel "har ek friend saroori hota hai" etc are classic example of these shift. Even the financial industry is realizing the importance of catching them from the root. Already the brands started to adopt and modify the social platforms for their needs & wants. Online account opening, introducing mock trading in facebook etc are classic examples of this. Reaching to the targets at earlier stage will certainly help to create an early entry in to their minds and also will help for an early brand recall. At the same time the biggest challenges in front of these brands are, youths are always impatient, if you don't meet their requirements there is always a possibility that they will move to the competitor. To meet the expectations constantly will always remain a challenge for the brands.
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